Using Feature Fee is a great way to ensure that your products get more visibility and thereby resulting in incremental sales for your business. In this workshop we will understand what various FF can do for your listings and discuss the strategies on how you can use FF to benefit your business.
Details: Date: Wednesday 18th May Time: 3.00 to 4.00 PM (IST)
We will be concluding the workshop now. As mentioned by Rajesh, this thread will be live and Rajesh will keep on visiting it regularly. If you have any further query please feel free to post here. Rajesh will try to find answers and let you know as soon as possible.
There is no restriction on the file size of images. You can upload upto 3 pictures / listing FREE.
In case you want to add more pictures there are charges for same. Also you have Super Size picture option wherein the picture will appear in large size which is also charged. I have given all the details of the charges in my post no. 3. Also parallely recommend you to read my post no. 7 where you will come to know what kind of features to use if you are a new seller and vis a vis for an existing seller
Mr. Rajesh Could u tell me, upto what extent ( Size in MB ), we can put our product picture. Is it number of picture or number of kb or mb. Because i want to give 3-4 angle photo for my product. is there any charges if our picture is more that maximum picture. If yes, What will be the charges.
Home Page feature listings appear on home page (rotate) and also appear in a separate section featuring all home page items.
Home Page listings have a 20 times better chance of success than compared to a regular listing. There are buyers who look for items through the home page
There are buyers who look for items with category search and with Feature Plus your listing will appear on top of the category page.
Both features have different need sets and thats the reason for designing them accordingly
Hi !! Why does the home page featured listings appear at the top of the pages,even after paying Rs.150/- & What's the use.One has to make the listing featured plus + home page feautred to make the listing apprear on the home page and on the top of the listing pages.
I got that gallery listing and other listing which i asked is in this page only and i am going through it. If i have any doubt after that i will ask u again.
Could u provide me your email id so that if i have any doubt in next some days , I can contact u .
I am not really clear on the first part of your question. Could you be more specific on what you want to know.
Coming to 2nd part
Listing Designer are essentially templates designed to make your listing visually appealing. You can select a theme and preview the design and you can see how your listing will appear to buyers. This option is availble in item and details page of the sell form. In my post i have given the link to Listing Designer. Request you to check the same
Scheduled Listings - You can plan your listing to go live on the site at a later date. This is more useful if you are planning to sell items in bulk and are having a stock out situation currently. You can schedule your listing for a date when you are expecting the stocks to arrive.
Hi Mr. Rajesh The default duration options are 1/3/5/7 & 10 days. If you select duration as 10 days then there is an extra charge of Rs.25/listing but if we sellect listing duration as 7 days or 5 days, will this Rs. 25 will be charged in such case as well or not. Is it our choice to sellect 1-3-5-7 or 10 days ? Is there any difference in the price ( Charges ) for different duration listing in
What is Gallery, Subtitle, eBay Picture Services, Featured Plus, Gallery Featured, Home Page Featured, List in Two Categories (L2C), 10-Day Duration, {Extended Duration}
International Listing costs Rs.15 / listing (as per the current charges). You can choose to make your listing international by agreeing to ship worldwide while making your listing in the Sell Form. Depending on where you choose to ship your product (from the options available in Sell Form) the listing will show up on the eBay sites of those countries. If you choose to ship across world wide the listing shows on all eBay sites. So its all up to you
Duration - this is entirely dependent on the listing duartion that you choose while fillin the sell form. The default duration options are 1/3/5/7 & 10 days. If you select duration as 10 days then there is an extra charge of Rs.25/listing.
is Auction BIN, is some thing like action stores on baazzee.com and Reserve Price is some thing like Reserve price for product which is being auction. But I could not able to understand Listing Designer, Scheduled Listings. What is it ?
Sorry, I could not understood regarding this session before because i am first time in like this session and failed to find that what is happening.
As u told that there are no charges for a regular listing of an item on the site (except for International Listing,) I want to know what is the charges for international listing and up to what time i.e. No.of days this listing will be exists on the ebay site. and one more thing, if i opt for international listing, will all the other contry ebay user can see my listing on the basis of the keyword which i choose ? Please clearify me.
We are here in the workshop session and listening to you. Would suggest to ask any questions you have relevant to Feature Fees and would be happy to answer them
I thought I should be here in this seminar so I will get more information on how to sell on ebay and will get information about feature fee but as i think that here are no other user and no activity is going in this session. so what i should do ? should I left the session since I am not getting any thing here.
Feature Fees are a set of options that you can use to promote your listing on the site. It is not a category or a product. In the Baazee days they were called as Enhanced Listings. Under the eBay platform they are called Feature Fees where you have more options and more flexibility with the features. I hope i have answered your question. If not clear please feel free to write back
1st I want to know that what is the feature fee. Is it a category in which we can put our products or its a type of listing our product and promote our product on ebay
The parameters to be kept in mind while evaluating your investment decision.
•Evaluate your investment basis success of your listing. Success again depends on the item you are selling / price / formats / experience •Evaluate your investment basis the price and quantity of item you are selling. This can have a direct impact on the Gross Merchandise Sales that you generate •Evaluate your investment basis the completed sale % that you have had as a seller on the site •Evaluate your investment basis the profit margin that you intend to make by selling the items
Let us set the expectation of using a Feature Fees. The fundamental benefit of using FF’s is
that you get
•More visits to your listing as compared to a regular listing
The other benefits are derived from the above and are dependent on a number of factors viz.
Product Price Past Buyer Experience Closing sale after purchase Payment options Transport Etc.etc.
Now let us talk about the certain guidelines that you can follow while selecting FF’s while
making your listing
Guidelines for using Feature Fees
New Seller
As a new seller you need to communicate a lot more about your product so that buyers can get
as many details as possible before making the purchase decision. Another key suggestion is
that Auction listings tend to succeed better than a fixed price listing. So try to list in
Auctions and use a set of FF’s for better results. The key needs for a new seller listing an
item on site for sale are viz.
•Give more details about your product •Give more pictures •Extend the duration of your listing as the options to prioritise your listing is limited
(Feature Plus and Home Page are available only to sellers with minimum ratings of 10) •Use the available designing tools to make your listing stand out •Use selling aid to fasten the sale
In view of the above objectives you could try out any of the following options of Feature
Fees
•Use subtitle to give more details about your product •Take additional pictures / use Super Size pictures. You could also enhance the visual
effect with the use of Picture Pack through which you can save upto 25% per listing and get
a combination of picture services. •Use 10 day listing so that your listing has a 30% more chance of being visible on the site •You may try to use Bold / Border / Highlight either individually or a combination suiting
your budget to differentiate your listing from other listings •You can use Listing designer templates (available free) to make your listing visually
appealing. Even BIN is an option to speed up the decision making process
DONTS
•Resist from using Reserve Price in Auction formats as it tends to deter buyers.
Existing Seller
As an existing seller you have a certain vintage about your self on the site and past
experience of selling on the site. The key needs for a listing of an existing seller could
be
•Use the opportunities available to make your listing get better exposure. •Get the priority for your listing and thereby get more visits to your listing •Look at a larger audience base for selling your product. International buyers look for
products from experience sellers and do look at ratings/ power sellers before making the
purchase decision •Use differentiating features to make your listing visually appealing
In view of the above objectives you could try out any of the following options of Feature
Fees
•Try Home Page Feature to get your listing on the home page of eBay.in •You could also try Feature Plus which prioritises your listing when buyer click on the
category page. Even in the search option the featured plus listing come on top of the non
featured items •If you selling an item which needs good visuals then you may opt for Gallery feature which
prioritises your listing in the Gallery view and gives a large size image •With use of International listing option you can expand your buyer set •If you are selling regular items you can use the Picture Manager service which allows you
to store pictures on the site and use them in your listings as and when needed. You can even
watermark the pictures with your user id and mark your pictures •In addition to above you can try using any of the options available to differentiate your
listing viz. Bold / Border / Highlight
What are suitable combinations of FF’s that can be used
While selecting FF’s you need to keep in mind the 4 types of FF’s and ensure that you select
a mix from the 4 types and to have better chance of success. Remember that each of the 4
type has a different benefit and is designed to meet different needs.
• Reserve Price Setting a reserve price lets you start the bidding at a price lower than you would be
willing to sell for. Research conducted by eBay indicates that using the reserve price
feature can be detrimental to the performance of your listings. Instead of setting a hidden reserve price, try using the starting price of your item as your
reserve price. This way, you'll still receive the minimum you are prepared to accept and the
How to choose Subtitle in your listing – While making your listing add the description of
your item in Subtitle field.
eBay Picture Services
Pictures are very effective in selling your item and lets your buyers have a detailed look
at your product. You can have 3 pictures for a regular listing eBay offers you a lot of
Picture Service options to increase the impact through more pictures, larger sizes, slide
shows viz.
• Additional Pictures – You can add 3 more pictures per listing & thereby have 6
pictures for your listing. Each additional picture is now available to you at Rs.1 / picture • Super Size Pictures – allows you to show your buyers full-size, detailed pictures,
while still providing fast download times. Supersize pictures display at sizes up to 800w x
800h pixels (800 pixels on the longest side). Super Size picture cost you Rs.10 / listing
• Picture Show - When you select Picture Show, your pictures are sized automatically
to Preview Picture size. When combined with Supersize, Picture Show lets buyers view
full-sized pictures in a separate Picture Viewer window by clicking the Preview size
picture. Picture show is now available at Rs.3 / listing Note: Picture show requires adding at least two pictures. Click here to know about Super Size example http://pages.ebay.in/help/sell/picture-show.html
• Picture Pack - Picture Pack is an option which combines the above 3 picture
services viz. Additional Pictures, Super Size, Picture Show and Gallery. Picture Pack is
available to you in 2 options
Pic Pack for Rs.12 which combines (6 pictures/super size/picture show/gallery) as against
Rs.16 (a saving of Rs.4 / listing)
Pic Pack for Rs.18 which combines (12 pictures/super size/picture show/gallery) as against
Rs.22 (a saving of Rs.4 / listing)
How to choose Picture Services in your listing – While making your listing you can choose
from:
Standard - Standard pictures will appear within a 400 x 400 pixel area.
Supersize Pictures (Rs. 10.00) - Extra large pictures will appear within a 500- by 500-
pixel area, or up to 800- by 800- pixel area, if your pictures are larger.
Picture Show (Rs. 3.00) - Multiple pictures will appear in a slideshow player at the top of
the item page.
Picture Pack (Rs. 12.00 for up to 6 pictures or Rs. 18.00 for 7 to 12 pictures) - Get
Gallery, Supersize, Picture Show and additional pictures for maximum exposure. Listings
with Picture Pack have 300% more visits as compared to a regular listing.
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