eBay shops are a great feature that are being used by sellers worldwide to run their business on internet. In this workshop we will discuss how to increase your sales by using your eBay shop: - Shop Features that help in sales - Using Seller email marketing and its benefits - Getting more buyers by marketing your own shop - Building your brand on eBay.
Date: Thursday, 19th January 2006 Time: 4.00 pm to 5.00 pm (IST)
We will be concluding the workshop now. This thread will be open for next 10 days, after which it will be locked for future reference. If you have any shop related question, please feel free to post here. Preeti will try to answer them as soon as possible.
You can have email marketing for buyers who have subscribed for it.
Buyers can subscribe to your Email Marketing by adding you as their Favourite Seller/ Shop .
You should promote the link "Add me to your Favourite Seller/ shop List" in all your listings. You can also mail this link to friends and people you think will be interested in buying from you.
You can add this link in your Shop listing header that will automatically appear in all your Current and Future Listings. For more details on Listing Header please refer to Post No. 11.
Once you have Subscribers to your Email marketing you can create an email and send it to your subscribers at regular intervals with updates of your latest listings/ special offers etc.
Steps to create an email: ▪ Click on Email marketing within your Manage my shop section in My eBay ▪ Click on the Create Email button ▪ Select the Mailing List you would like to send the email to ▪ Specify the subject, add pictures, specify the number of items you would like to display in your email and click on the Create and Preview Email button. ▪ Preview the email and click on the Send Email button
The emails will be sent to your buyers.
I hope this helps you with starting your email marketing promotion.
To subscribe to eBay shops - Go to My eBay - Click on the Subscriptions link within My Account on the left navigation bar - Select the Shop level you would like to subscribe to and enter details about your eBay shop.
Please note, you need to have a feedback score of 5 positive ratings to open an eBay shop. Once you get the Feedback requirement you can open up your shop.
This is with regards to your query "I am finding difficult to create links for my store categories and couldn't do that till now and using the ebay link categories".
Here are some easy steps to create links for your shop categories.
- Log onto My eBay and click on Manage My eBay Shop from the left navigation bar - Click on the HTML Builder link - Click on the Build a link to a shop page Link - Select the Category you wish to create the link for from the Shop links dropdown - Add the text for your link - Add an image and edit the font style if you wish to - Click on the Preview button
You will see the link in the first box and the HTML code for the same in the second box.
You can add this HTML code in your listings / emails / About Me pages and other methods of online promotions.
I hope this helps you in creating links. In case if you have any further questions / suggestions please feel free to post them.
I understand that you are new to eBay. We had a new seller workshop in the month of December.
Click here to visit the workshop and get more details on how to start selling on eBay.
You can also visit eBay Explained for a step by step guide on buying and selling on eBay.
In case if you have any specific doubts please feel free to post them on the Selling on eBay Board. Community members or we will respond to your queries at the earliest.
Hi preeti, Im new on ebay, so i would definitely like to get as much info on how to sell and get better results from ebay shop, or just get better results overall.
Is it a live chat or do we just watch the threads of the posts and replies? Ameet
Have you ever thought of promoting your shop outside eBay? Here are some exciting ideas to get more exposure and bring more buyers to your eBay Shop:
Promote your Shop in emails and printed materials. Always include your shops name and in all your correspondence with buyers (such as emails and packing slips) as well as advertisements.
Print attractive flyers and send it out with your packages Printing out the free promotional flyers is another benefit of owning an eBay Shop. These are fabulous marketing tools to include all year long in your boxes that you ship. You can also distribute these flyers to friends and family and others interested in your products.
Some key things to highlight through your flyers - Include seasonal promotions in your flyers eg: Diwali specials, Sales - Combined Shipping Offers etc.
Steps to Print Promotional Flyers: - Click on Manage my Shop with My eBay. - Click on the Access this Feature: Promotional Flyers link. - Create your flyer. - Preview and print the flyer
"Printing flyers is extremely simple and goes a long way in promoting your product"
Seller Email Marketing Email marketing is a great way to promote your eBay Shop to buyers-including those who are interested in your Shop but have not purchased items from you in the past.
How do buyers subscribe to your emails? A buyer subscribes to your news letters by adding you to his Favourite Sellers list. Make sure to include this link in all your communication with buyers and in all your listings.
Mailing Lists You can create up to 5 Mailing lists that target different interests or types of promotions. For example, you could have a "DVDs" mailing list and a "Sale Notifications" mailing list. When a buyer adds you to his favourite sellers he has an option to choose which mailing list he would like to subscribe to. So go ahead and create your mailing lists!
How many subscribers do you have? Your subscribers are customers who are interested in your products. They have taken the time to sign up to receive ‘news’ about additional products you are selling. Send them regular updates on your product inventory and special deals.
Tip: Promote links to your buyers to subscribe to your newsletters through all your communications.
How to create emails? Creating professional looking emails with the right set of products is highly essential to get good returns through your marketing. ▪ Give your email an attractive subject line ▪ Add a good variety of product listings. For eg: If you are selling an Ipod use a mix of the low and high end models. ▪ Try using the Gallery view for your listings to have clear images.
Effectively marketing your shop online and offline
Lets start with Online Marketing:
Cross Promotion of your listings As the proud owner of an eBay Shop, you can cross-promotions your items on all listing pages, Bid Confirm and purchase Confirmation pages. eBay’s default picker will pick items to cross promote, however if you proactively select the right set of items to cross promote to your buyers so that your Shop Inventory items get maximum exposure. For example, it will make more sense to promote Skirts or Denims with Kurta, than furniture.
Make the best use of your listings Take buyers to your shop through your active auctions and fixed price listings which appear in regular searches and categories on eBay. List some of your items in these formats, and include your shops header, links to your shops homepage, a link to add you as a favourite seller in your item description.
Use your About Me page. If you have an About Me page, the ME icon will always appear next to your User ID for buyers to click on. Talk about your shop and include links to your shop in your in your About Me page. Besides, ME pages are also search engine friendly.
Include your Shop’s name and URL in your signature. Don’t forget to include your shops name and URL as part of your signature and in all communication with eBay community members.
While customising you can use some of the following tools:
Listing Header Your Shop listing header is a great way to build your eBay Shop's brand and drive more traffic to your Shop, because it appears at the top of the item description in all of your current listings as well as your future listings.
Listing Header includes your shops name, a link to your shop's home page, and your shop's colours. You can also include: • Your Shop logo • A search box that enables buyers to search your Shop • A link that enables buyers to add you to their favorite sellers • A link that enables buyers to sign up for your email marketing newsletters • Links to your custom categories, custom pages, and About Me page (up to a maximum of 5 links)
Add Gallery to all your listings Pictures Sell! A buyer is more likely to click on an item with a Gallery picture. Ensure to include images of your item in your listing and select Gallery while creating your listing to display a thumbnail image of your product.
Display with Gallery view Gallery view devotes more space to your items with bigger images. This is very important for items where pictures play an important role. Ensure to change the default view of your listings to a Gallery view to attract more buyers towards your products.
Improve a buyers shopping experience in your shop by customising it
When building your shop it is important to keep in mind the "shopping experience". With easy to use tools you can customise your shop for simple navigation, great customer service and a comfortable shopping experience.
You can also Customise your Shop with the following tools:
Create Custom categories Custom Categories are like departments within your shop that make it easier for buyers to find what they are looking for. You can create up to 19 categories within your shop. With custom categories you make your shop more buyer friendly.
Depending on the items, some sellers use product-based categories like- ceramics, glassware, posters while others use more flexible categories like sale items, seasonal, best-sellers, etc.
Create Custom Pages Custom pages are a set of unique pages that you can create for your Shop to serve a variety purposes like your shops home page, presenting your shop policies, highlighting a current sale, telling more about yourself, showcase items and specials, explain shipping and return policies, describe the history of your business, and more.
The maximum number of custom pages that you can create depends on your subscription level.
You can attract traffic from not only eBay, but also from search engines like google, msn etc. However, it is critical that you use the vital keywords in the correct fashion.
Shop Name You need to think of your Shop name like you do your auction titles. Your Shop name is 35 characters and should be filled words that the buyers will use to find and buy your items. Although the name of your business might be XYZ Boutique, however, a buyer will not search for the same. Instead use words that buyers would look for on a search engine like fashion, women, designer, clothes, etc.
Shop Description The words you mention in your shop description is again useful from a search engine perspective. Instead of saying, “Hi, welcome to our Shop. We have the largest selection of…” use those 300 characters in the description with good keywords describing what you are selling.
eBay Shops Keywords Make use of eBay Shops Keyword facility to optimize your shop for search engines. You can include upto 6 keywords for each of your categories.
What are eBay Shops? eBay Shops is a platform to help you maximise your business on eBay. Creating an eBay shop is extremely simple and has a host of benefits.
Benefits of having an eBay Shop Build your brand on the site Encourage buyers to buy more. Send marketing emails to your buyers Get your own Web Address like www.ebay.in/yourshopsname List for 30/60/90 days or GTC Lower feature fees for shop listings, Free Trial for 30 days
The Agenda for todays workshop is: - eBay Shops and its Benefits - Attract more buyers by making your shop Search Engine Friendly - Improve a buyers shopping experience in your shop by customising it. - Effectively marketing your shop online and offline.
Hi there! For new entrants like me who wish to market services rather than products, I hope there will be enough beginners' basics as well. Looking forward to attending the workshop! Soma.
i fully endorse the view that ebay shops are a great way to present organise categorise your inventory and a user friendly way to market your products. thanks ebay
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